Hard Rock Cafe Opens In Nigeria’s Populous City, Lagos

International rock and roll-themed restaurant Hard Rock Cafe has opened its first outlet in Nigeria’s most populous city, Lagos, as it expanded to the fourth country on the continent. Hard Rock Cafe, which already operates in South Africa, Egypt and Tunisia, has set up a restaurant with a swimming pool, three bars and its famous Rock Shop in the exclusive Atlantic coast city, that will draw in the wealthy, middle and elite class in the Africa’s largest economy. “I think Nigeria is more than ready for us.

They have ample population, big population, a lot of wealth, they’re an engine of economic growth in Africa and the people here love a good time, they love music and good food so it just makes sense now,” Hamish Dodds, President and CEO of Hard Rock International, said in an interview with CCTV Africa.