London — Netflix's
announcement that it will roll out across all of Africa came as a big
and rather welcome surprise. It had already announced its intentions to
go into South Africa but no-one really knew the scale of its ambition.
Alongside this announcement, the pace of 4G-LTE roll-out announcements
continues to increase.
The impact of the
arrival of Netflix in Africa at a continent-wide level of ambition has
taken everyone by surprise and receives a high rating. This is clearly a
player to watch closely.
Reactions in Africa
The reactions of
the broadcast and VoD players was not long in coming. They were a
mixture ranging from apprehension to enthusiasm, depending on the type
of player. Here are some questions from our African contacts:
Is there room for
other VoD platforms related to Africa? Will Netflix nibble away at the
customer base of pay TV services in Africa? Can the Netflix service
successfully enchant Africans with its local content offer? Will African
producers be able to sell quality content to Netflix easily? How will
the producers contact the company? Will Netflix establish partnerships
with African telecom operators? What about service payment? How will
Netflix adapt its service to local realities?
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