BBC NEWS "THE OBAMA EFFECT"

BBC News - Africa tourism 'lifted by Obama and World Cup'

 

The "Obama effect" of a US president with African heritage and the 2010 World Cup are boosting tourism in Africa, industry experts say.

"There has been a shift in the way people look at Africa," says the head of the UN World Tourism Organization.

"Africa is now considered a very serious destination for travellers from the major generating markets," Taleb Rifai told a conference in Madrid.